Recently, New Jersey and Pennsylvania made the transition from Federally Facilitated Marketplaces (FFM) to State-based Marketplaces (SBMs). They joined 13 other SBM states plus the District of Columbia with their own state governance and technology when administering their Affordable Care Act health insurance marketplaces.
Why and how do states transition to SBMs? Download this eBook and learn:
States can allocate more resources to outreach and target specific populations within their states.
States with SBMs are better able to integrate with their state Medicaid determination process, unemployment agencies and more.
Instead of paying the federal government to access their enrollment platform, states can create a customized enrollment experience.
When Colorado rolled out their state exchange - Connect for Health Colorado - they created a brand launch program that ran from July to September to help build brand awareness. When Pennsylvania decided to transition to a state-based exchange, they got buy-in from legislative stakeholders by showing how the state-based exchange could save the state money. Learn those stories and more by downloading this free eBook.