7 Examples of Great Health Insurance Exchange Marketing Campaigns
Growing enrollment in a state health insurance exchange can have many positive impacts, including:
A better risk mix that can lower premiums
More health plans entering the marketplace
Lower premiums because of increased competition
Even greater enrollment because of attractive premiums.
Growing enrollment, though, starts with great marketing campaigns that build awareness among potential enrollees.
Download this free eBook to see 7 examples of marketing campaigns state insurance exchanges used to build awareness and grow enrollment and get ideas that will help your exchange create effective annual marketing plans.
Learn How to Improve Enrollment in Your State Healthcare Exchange.
Build a State-Specific Brand
Learn how Kentucky positioned Kynect as a local effort - and not part of the unpopular Obamacare - to achieve the highest per-capita enrollment in the nation.
Showcase Positive Member Experiences
See how New York put the positive experiences of past enrollees front and center to encourage new enrollees.
Leverage Technology to Make Enrolling Easier
See the results Maryland achieved by creating a phone app to serve the needs of potential enrollees whose only access to the internet was on their mobile phone.
See How Colorado Used Ranchers to Build Awareness.
Colorado wanted to reach specific target audiences, one of which was the state's significant rancher population. Find out how they leveraged video to encourage ranchers to apply for insurance on their state exchange.
